MMP1: Marketing and Communications in Higher Education IT Organizations — Nuances, Challenges, Successes
Communicators in college/university IT organizations often have extraordinarily multifaceted—and thus challenging—responsibilities to bear, especially in light of the rate at which technology and its audiences continue to rapidly develop and change.

PRESENTERS: Karen M. Hackett, Penn State University
Jim Leous, Penn State University

MMP2: Using Interactive Technologies and Social Media in Higher Education
Social media is not something to be feared – it creates new marketing points with which you target students where they actually are. There will be discussion of where to begin, how to start small, problems that may arise along the way, benefits to the organization, and a working demonstration of various social networking tools.

PRESENTER: Matt Herzberger, Texas A&M University—College of Engineering

MMP3: I Don't Speak Geek!
This session covers a variety of Web tech terms for the not-so-tech-savvy in non-geek speak. It is intended to help those who hear these terms everyday in their workplace, but don't know what they are, what they mean, or how they relate to the Web.

PRESENTER: Sarah Schroeder, Texas A&M University

MMP4: 12-Step Program To Better Blogs
While it’s very easy and affordable to set up and launch a blog, good and effective blogging requires a lot of work. From the best approach to deal with comments to practical tips on search engine optimization, promotion and writing, this presentation will help you make the best out of your blog(s).

PRESENTER: Karine Joly, collegewebeditor.com

MMP5: Recruiting 2.1: An Update on the Revolution in Student Recruiting and How You Can Help
The goal of this session is to help college Web managers and marketers understand the needs and challenges that undergraduate and graduate admission offices are dealing with in recruiting today's Web-savvy, marketing-averse, instant gratification and connection seeking generation.

PRESENTER: Brian Wm. Niles, TargetX

MMP6: Making the Case for Resources for Web Services
Having adequate resources is a big deal in the success of Web initiatives. Find out how Doug and the rest of the Web Services team have positioned themselves as a major asset that directly supports Xavier’s overall initiatives and learn practical tips that you can take back to your campus to advocate for the resources you need.

PRESENTER: Doug Ruschman, Xavier University

MMP7: You Are Not Your User! Using Personas to Guide Your Web Design
Personas help us stay ahead of the game by putting a face on our visitors, and giving us a common understanding of their goals. In this session, we'll cover the basics of user research, and approaches for developing personas that your whole team can use to create a truly user-centric experience.

PRESENTERS: Michelle Mierzwa, Datatel
Matt Dempster, Datatel

MMP8: Higher Ed Web Development Gets Flattened, or How I Learned to Stop Worrying and Love the New World
What happens when Web development becomes a commodity? This presentation will explore the forces of globalization and free agency and the changes in what we call work, how and why the higher education Web profession will get flattened, and provide guidance on how to not only survive, but thrive in this new paradigm.

PRESENTER: Mark Greenfield, University at Buffalo

MMP9: Building a Cohesive Website through a Collaborative Process
The development of a coordinated website at a large state school like the University of Nebraska-Lincoln is a unique—and daunting— challenge, involving technological, political, and logistical issues.

PRESENTERS: Robert Crisler, University of Nebraska-Lincoln
Seth Meranda, University of Nebraska-Lincoln
Brett Bieber, University of Nebraska-Lincoln
Aaron Coleman, University of Nebraska-Lincoln

MMP10: Technology and Emergency Communications
Web leaders from several diverse college environments will participate in a panel discussion to share their experiences and lessons learned.

PRESENTERS: Mark Lawrence, Cornell University
Mark Greenfield, University at Buffalo
Steve McConnell, UC Berkeley
Chris Nixon, University of Arkansas

MMP11: Email Marketing That Works
Email marketing is one of the most common and easiest methods of selling, informing, and inviting target audiences of your institution. However, email marketing has many problems today both in design and in deliverability.

PRESENTER: Sharaf Atakhanov, Temple University Fox School of Business

MMP12: Negotiation
Negotiation comprises a set of important professional skills that can be used to help understand nearly every human interaction. This showcase will focus on preparation for negotiation, strategies for expanding the pie, and the war between human nature and rational decision-making.

PRESENTER: Steven B. Lewis, SUNY Brockport

MMP13: Giving Effective Presentations 101
The more IT blends with the normal processes of an organization, the more techies are called on to perform non-techie duties. A growing common duty and responsibility of an IT employee is to give presentations.

PRESENTER: Rob Hornberger, Missouri State University